Why fundraise online?

Rafflebox
3 min readAug 25, 2022

Now is the time to jump into online fundraising

Is your organization taking advantage of online fundraising? Well if not now….then when?! 🤔

Over the last couple of years, the fundraising world has experienced significant shifts.

Experience with online buying and selling has increased, and many people who were once wary of conducting a purchase online are now comfortable with the process. This creates significant potential to increase your donor base beyond what traditional fundraising can offer.

If you haven’t already added an online fundraising component to your fundraising toolkit, you’re leaving money on the table.

Check out the points below to learn how online fundraising — and specifically online raffles — can help you raise more funds for your worthy cause.

Online fundraising will help increase your reach

To put it simply, switching to online fundraising allows you access to a broader base of potential donors. Almost every Canadian has access to the internet and at least 50% of Canadians spend more than 10 hours per week on internet-related activities.

The more people you reach out to, the higher the chances of connecting with a potential donor.

Going from neighborhood to neighborhood and knocking on doors for donations can be effective, but is it scalable? When your interactions are limited to in-person, you can only raise funds from the people you directly talk with.

Thanks to technological advancements, scaling your fundraising is easier than ever.

According to The Charitable Online Giving Trends Report released by Blackbaud Institute, online giving in 2021 grew 9% year-over-year for the 4,535 nonprofit organizations in the analysis. This was on top of significant growth in 2020, as well.

Online raffles are a great way to create a fundraiser that can have a broader reach than the conversations you have in person. When running an online raffle, we recommend setting aside funds for advertising to get the word about your fundraiser out.

Online advertising — including Google Ads and Facebook Ads — are a great way to target more potential ticket buyers beyond your network.

Online fundraising will help maintain a stronger relationship with your donors

Donors are crucial for growing a fundraising campaign. Building meaningful relationships involves being in touch with your donors and creating an environment for open dialogue.

Make sure to ask your donors for their email addresses at the time of donation so you can follow up with the impact of their support.

Here are a few ideas on how you could connect with your donors:

1) Send a personalized Thank you note for their donation (send by email or write it by hand to stand out!)

2) Invite your donors to upcoming events, raffles, or celebrations

3) Share your annual report with your donors to celebrate the impact of their support

Running an online raffle fundraiser is a great way to increase your donor database. Ticket buyers provide their email addresses at the time of purchase and are curious to hear who the winner of the jackpot is and what the funds are used for.

This provides a natural time to email ticket buyers to notify them of the winner and the impact of their support. Need help bringing this strategy to life? Rafflebox can help. ✅

Online fundraising will increase convenience for your donors

Have you noticed that as a society, we all have magically become busier and busier? Somedays, it feels like there aren’t enough hours in a day…

There are more and more demands on everyone’s time and people tend to abandon tasks if they are not straightforward. Convenience is key to increasing funds for your cause.

Rafflebox provides a seamless experience to your donors, which encourages them to continue to support your organization, raffle after raffle.

Donors are growing increasingly comfortable with donating online by using a credit or debit card for their purchases. Giving donors the option to buy tickets from the ease and comfort of their couch, along with making the whole process straightforward, will help you raise more funds for your cause.

At Rafflebox, we help charity and non-profit organizations raise more by eliminating overhead costs on our fundraising platform. Connect with our team today and let’s start planning your next fundraising success!

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Rafflebox

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