A lot has changed over the last couple of years in the fundraising world. Now, with the Rafflebox platform, charities and non-profits can set up an online raffle and promote it to their target audience faster than ever.
Here are 4 marketing tips to promote your online raffle!
1. Use Facebook advertising to increase ticket sales
With over 2.82 billion people logging into a Meta app daily, Facebook is a great platform to reach potential ticket buyers for your online raffle.
Facebook is the most popular social network for men and women aged 35–44. If your target donors are teachers, coaches, or neighbours, chances are they are on Facebook. When setting up Facebook ads, remember the following:
➡ Using targeted advertising ensures you are getting in front of your target audience, bringing the cost per result (CPR) down, making the return on investment (ROI) even stronger.
➡ Detailed targeting helps narrow down an audience that is most likely to support your fundraiser via an advertisement. Targeting people who share similar interests, live in a particular area, and have a history of donating to charities can increase the success rate of your ad.
➡ Your ad copy needs to stand out from the crowd. It should be short, specific, and attention-grabbing.
2. Take advantage of email marketing
Email marketing is very useful when it comes to moving potential supporters from the consideration stage to the buying stage.
Email marketing also plays an important role when it comes to informing supporters of your organization’s new fundraiser and sharing the next step (how to support you!)
Focus on your call-to-action (CTA). Let your supporters know what you are raising funds for and how they can support you.
3. Make your fundraising goal specific and clear
Ticket buyers want to connect to your ‘why’. With a clear reason for fundraising, it is much easier to attract ticket buyers who are genuinely interested in your cause.
When they are excited about what the money will do to change and improve the community, they tell their friends and family and that is one of the strongest forms of marketing — word of mouth. People are more likely to act when that ask comes from someone they trust.
Share updates with your supporters by showing where the funds are going and stories of impact. This inspires people to act.
4. Review analytics and implement changes
Reviewing your content posted on social media and measuring the engagement rate and responses gives a clear idea of what is working well and what is not. It’s important to listen to the feedback from your audience and understand how they like to consume information.
Connect with the Rafflebox team here and let’s chat about your next raffle program.